“People are creating personalized things rather than going out and spending money on the same items,” says Keri Cunningham, the association’s director of marketing. “When life is crazy, it’s good to take time to slow down and relax a little.”
Crafts became a pastime rather than a necessity in the U.S. after the industrial revolution, when most people no longer needed to make everything they used in their daily lives. The movement, called studio craft, crystallized after the manufacturing boom that powered World War II. GIs returning from the front lines began tinkering in their free time, and colleges started offering courses in ceramics, glass, and metal art. Then, in the 1960s, “hippie” culture embraced crafts like macramé, pottery making, and weaving. Interest waned with the rise of big-box stores, but it has surged again in recent years as people have sought to slow down the pace of modern life.
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